I recently photographed families staying at The Road Home for its annual report – working with McCann Worldgoup. The Road Home is a Salt Lake City-based shelter that provides support for families and individuals, helping them move back into the community. McCann approached me wanting to create some images that highlighted the strength and aspirations of families staying at the shelter. So we decided that Antelope Island State Park would offer a dramatic backdrop for the portraits, and get away from the often seen imagery of homelessness. A few families from the shelter, and the rest of us, spent the afternoon photographing around the island — and even came across a few, very disinterested bison.
If you’ve never thought about owning an axe, here’s a new company that will change your mind. Talk about selling you with a great story, I’ll now gladly pay $400 plus for a symbol of my strength and power. A shining example of how doing something worth talking about and making it easy to share can make all the difference.
Here’s a clip from Valet magazine:
Two Christmases ago, Peter Buchanan-Smith, [designer/creator] asked for an axe.… But when he unwrapped an unremarkable plastic hatchet, his mission was clear. He hopped on his computer and started designing—inspired by the simple color combination of jockey silks and flags.…”I think when the economy is tanking, we all start thinking about a simpler life,” he says. “Like, I don’t need the next generation of the iPhone, what I need is an axe.”
© Best Made Company, Valet magazine
A few of my images were recognized with honorable mentions for this years IPA’s. Always nice to get a little love. 1st, 2nd, and 3rd place category winners have their photos up on the IPA’s site. Go now and see
According to Dynamic Logic, an online marketing research company, ad size, placement, frequency, targeting, and so on and so forth are all trumped by just plain good creative for online effectiveness. I’m oversimplifying a bit to help me feel better – but the point is made: creativity matters and produces results. And yes I do feel validated… at least for a while. Here’s a clip from the AdAge article:
… the No. 1 factor of ad effectiveness, according to Dynamic Logic, is creative. “In the digital world, lots of time is spent optimizing targeting and campaign frequency, but the most important factor is starting with a good ad,” said Mr. Mallon. “Just about any size will work better than a bad ad that’s huge.”
© AdAge, Abby Klaassen
Billy und Hells, a.k.a. Anke Linz and Andreas Oettinger, have mostly exhibited in galleries throughout Europe with their beautiful, engaging portraits along with some commercial work. My penchant for classical paintings had me drooling over their portrait series “Der Eigene Raum.” Be sure to check out their other series – ranging from nurses to cowboys, and soon to come what looks to be some Japanese inspired work. I’m told from Andreas that they’re in the process of soliciting U.S. galleries for the first time. So hopefully we Yanks can get a good look at their wonderful work. © Billy and Hells
I first came across Shannon’s name perusing this year’s Applied Arts photo/illustration annual and her work stuck out to me. Almost two dimensional, but not quite – flattened perspectives with a feeling of depth still. But all the while instilling her exaggerated figures with personality and thoughtfulness. She also adapts her style to vector work as well. Nice work, Shannon, and thanks for letting me share.
© Shannon Toth
Turns out that even ‘left-brained’ careers benefit greatly from exposure to that crazy ‘right-brained’ stuff. Here’s a portion of a post from the Wharton School of business:
“Doctors have to be able to ask the right questions,” said Pink. “That calls for extraordinary observation skills — the observation skills of a painter, of a sculptor. So, medical schools are taking students to art museums to make them better diagnosticians. And, lo and behold, doctors who receive this type of diagnostic training are better diagnosticians than those who haven’t.”
Pink calls the results of these experiments “a great irony” for the educational system as a whole. “We want to prepare kids for science-oriented careers, so we cut out the arts. Meanwhile, people who are preparing for science-oriented careers are bringing in the arts.
© Daniel Pink
Feeling more than a little overwhelmed about how, what and where to use all the different media channels out there to make connections, I came across this article on AdAge. It was good to be reminded what really makes social media work – or any other marketing for that matter. Here’s a brief quote:
What if we got really bold, and focused on creating products and services so inspired that “social” media does all our storytelling for us? Remember, this remains a predominantly analog world. Most people are still looking for real things: experiences, connections, value, stories, emotions.
© Matt Jones & AdAge
Like the article in Smithsonian magazine writes, hopefully it doesn’t become referred to as The First Great Depression. That aside, here’s a wonderful and insightful look at life in 1934 from mostly forgotten artists who were commissioned by the U.S. government to depict ‘the American scene.’ Smithsonian celebrates the 75th anniversary of the Public Works of Art Program – a predecessor to the WPA. Except for the clothes, some aspects of life have hardly changed at all. Others are long forgotten.
Subway, by Lily Furedi © Smithsonian American Art Musem